Yikes, Ira. Lol

Apple Car is mentioned in the title because of its relevance to the topic, which is Big Tech’s footprint on the AV industry, and what it spells for the future of how this technology will be accepted and utilized by the public.

I didn’t have to choose Apple as an embodiment of that (and therefore use a more generic subject like Big Tech or Big Auto) but as mentioned in the article, the secretive project represents the problem I have with the bad ethics rampant in the industry: the drive toward Robotaxi fleets (CaaS), the ambiguity of A.I innovation, the out-of-touch nature of these companies (as embodied by Cooks quote) designing systems that the public already feels disenfranchised by.

To even suggest that the most valuable company on the planet would be a “minor player” in such a young industry - especially one it is widely speculated to be have been participating in for years (if not decades), is honestly, quite goofy.

Apple Car, and the speculation/excitement around it, are indicative of the wrong direction the industry is headed toward; it is not used as an example of research with corporate morals. I would encourage you to reread my article, as you seem to have misunderstood its point entirely. Apple, Uber and Tesla are discussed in the same light, not in contrast to the other. This is to highlight the bad direction we are headed if Big Tech (and to a larger extent Big Auto) continue to lead this fledgling industry.